Social Marketing not social enough
Fridemar Pache says:
Read the following article and you can see the missing elements.
This article probably needs feedback from the public.
What about upgrading this article to the paradigm of WikiNomics?
What about transparency of the whole cash flow?
What about sharing decisions, work and gains in communities?
What about SocialMarketing as OpenBusiness with an open invitation to everyone to participate in all aspects of such endeavours?
Amplify’d from www.social-marketing.com
What is Social Marketing?
by Nedra Kline Weinreich
the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors.
Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society
on learning what people want and need rather than trying to persuade them to buy what we happen to be producing
decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion
Product
Price
Place
Promotion
Additional Social Marketing “P’s”
Publics
Partnership
Policy
Purse Strings
Example of a Marketing Mix Strategy
As an example, the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements:
Read more at www.social-marketing.com
