What is Social Marketing?

by Nedra Kline Weinreich

the same marketing principles that were being used to sell products to consumers could be used to “sell” ideas, attitudes and behaviors.

Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society

on learning what people want and need rather than trying to persuade them to buy what we happen to be producing

decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion

Product

Price

Place

Promotion

Additional Social Marketing “P’s”

Publics

Partnership

Policy

Purse Strings

Example of a Marketing Mix Strategy

As an example, the marketing mix strategy for a breast cancer screening campaign for older women might include the following elements: Read more at www.social-marketing.com

Prosumer-oriented Social Marketing

(This contribution is ClipMarked for interfacing different Social Communities)

Wikinomics introduces with transparent Open Business a new component of Social Marketing, that reduces the differences between consumers and producers. While Open Source opened as Wealth Generator the source code for general participation, open business opens even more resources for sharing within and with online communities. As contribution to this trend, the author has set up a realworld public domain portfolio, he is willing to share and reflect on it  — fridemar PS.:Read more at socialmarketing.wetpaint.com